With four trim models starting under $18,000 (the S model starting under $15,000) the front wheel drive 2009 Ford Focus is competitive on price. SE, SES and SEL are each a step up, but all very reasonable. At 24 mpg in the city and 35 on the highway, it holds the line on gas mileage as well. Economy is not hurt by the warranty, which is competitive, if not outstanding. And to protect your investment further, Ford throws in a standard theft-deterrent system.
Economy is what drives the Focus. This is a car with a limited audience. First time drivers, college students, new families, or established families needing a dependable, but cheap, second car will find the Focus interesting.